Luke O'Neill, Author at Genuine

Financial copywriting plays a pivotal role in strong market positioning. Here’s how three fintech companies get it right.

See how B2B fintechs like Airwallex, Spendesk, and Cedar use fintech content marketing for lead generation.

It’s about so much more than writing. Follow these six frank tips to get the ball rolling.

What is true ghostwriting? And how can fintech content marketers make it pay off for thought leadership?

Check out these useful blogs that cover fintech marketing, digital banking and payments technology.

7 steps for smoother collaboration with content marketing writers.

Fintech marketing managers, startup founders, and executives share their tips for jobseekers.

Paytech marketers should put people at the heart of content output.

B2B fintechs can excel at thought leadership where others have failed. But it won’t be easy. Find out why.

Looking for inspiration? Here are seven simple ideas to put into action across your fintech content program.

Take these tips to make your next fintech copywriter search just that little bit easier.

We asked fintech content marketing managers at companies like Brite, Itemize and Finch what they wished they knew about the role earlier on.

Contently’s State of Finance Report 2021 reveals how 26 major financial services brands are getting results with content marketing.

Let’s talk about tweaking headlines, conversion points, and links.

Find out how Wise and Nike use stories — and discover three tips for B2B fintech storytelling.

Plus 9 tips for original data-driven fintech content.

What audiences actually want.

Ace your content budget bid to the CMO.

Because we’ve all been there.

The content that cuts though — and why.

Some brief tips to improve B2B expertise.

How leaders like you are managing the pressures.

Insights from leading legal tech marketing experts.

Luke O'Neill