Sebastien Rankin
Content Marketing Lead Lightspeed (formerly)
“I’d recommend Genuine to any content marketer that wants to share high-quality, accessible finance content.”
ADVISORY SERVICES
Genuine’s advisory services are designed to solve the persistent problems that established fintech businesses face around content marketing, messaging, and differentiation.
CONTENT STRATEGY
- Clarify your audience
- Link revenue to content
- Publish with purpose
EDITORIAL OPERATIONS
- Set production workflows
- Create distribution plans
- Improve editorial quality
CONTENT HIRING
- Shortlist the right candidates
- Get interview panel support
- Hire strong content marketers
CONTENT PERFORMANCE
- Measure content marketing
- Identify underperformance
- Seize audience opportunities
PUBLISHING EFFICIENCY
- Prevent content waste
- Repurpose the right work
- Add content for local markets
Jordan Zenko
Content Marketing Manager Versapay
“The storytelling is top-notch, and I’m continuously impressed by how quickly Genuine has understood our business and our narratives.”