Sebastien Rankin
Content Marketing Lead Lightspeed (formerly)
“I’d recommend Genuine to any content marketer that wants to share high-quality, accessible finance content.”
ADVISORY SERVICES
Genuine’s advisory services are tailored to each specific client’s problem. Common issues are provided, for example, below.
CONTENT STRATEGY
- Clarify your audience
- Link revenue to content
- Publish with purpose
EDITORIAL DIRECTION
- Set production workflows
- Root out 'lazy' content
- See editorial impact
CONTENT PERFORMANCE
- Measure content marketing
- Identify underperformance
- Seize audience opportunities
Jordan Zenko
Content Marketing Manager Versapay
“The storytelling is top-notch, and I’m continuously impressed by how quickly Genuine has understood our business and our narratives.”