Hello, Fintech Marketer.

Marketing complex B2B fintech products? Some good news: 


  • You can produce different fintech content to help scale the business without boring people
  • You can publish less content and still outshine competitors and educate buyers.
  • You can earn leads, ages after you distribute content.

I’m Luke O’Neill. And I founded Genuine in 2018 to share more than 15 years of content and marketing expertise to help fintech marketers like you scale content marketing programs.

3 Strengths to Seek in B2B Fintech Writers & Finserv Copywriters

1. Proven Expertise

Look for global experience in B2B fintech, financial media, and PR.

2. Customer Knowledge

Look for knowledge of your customers and your niche.

3. Content Strategy

Get B2B fintech content marketing strategies to outshine competitors.

Complex Fintech. Simply Explained.

Payments Technology

Financial Compliance

Open Banking

Cloud Accounting

“Genuine’s thought-out content strategy speaks to our audience in a way our sales team would in person.”

– Azmeen Anzar, Senior Marketing Manager at CredoLab (formerly)

Let's Create Great Fintech Content.