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About Us

Hello, Fintech Marketer.

Doing marketing for a complex B2B fintech? You can:

  • Produce different content to scale the business without boring people.
  • Publish less content and still outshine competitors and educate buyers.
  • Earn leads, ages after you distribute content.

I’m Luke O’Neill. And I founded Genuine to share more than 15 years of content and marketing expertise to help fintech marketers like you scale content marketing programs.

3 Ways to Spot Reliable B2B Fintech Copywriters

1. Proven Expertise

Look for global experience in B2B fintech, financial media, and PR.

2. Customer Knowledge

Look for knowledge of your customers and your niche.

3. Content Strategy

Get B2B fintech content marketing strategies to outshine competitors.

Complex Fintech. Simply Explained.

Payments Technology

Open Banking

Embedded Finance

Cloud Accounting

“The storytelling is top-notch, and I’m continuously impressed by how quickly Genuine has understood our business and our narratives.”

– Jordan Zenko, Content Marketing Manager at Versapay

Let's Create Great Fintech Content.