Where Fintech CMOs Should Lean into Content Operations

1. Team Structure

2. Editorial Processes

3. Brand Guardianship

4. Content Governance

5. Total Content Experience

<span style="color:#000; font-size:16px;">Written by</span><br> Luke O'Neill
Written by
Luke O'Neill

Luke O’Neill is Genuine's founder. He is a writer and content strategist, who spends his days advising B2B fintech and financial services businesses. Luke's writing has appeared in The Wall Street Journal, Bloomberg, and The Irish Times.


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