Financial copywriting plays a pivotal role in strong market positioning. Here’s how three fintech companies get it right.
Fintech Copywriting & Thought Leadership That Grows With You
You compete with over 120 fintech unicorns. New contenders launch daily.
Fintechs lag with copycat content, salesy blogs, or insight-free resources. Show expertise to earn trust.
Discover how Genuine gives leading fintechs valuable content.
B2B Fintechs Rely on Genuine
Earn trust from fintech audiences
Teach buyers with fintech case studies, practical whitepapers, and longform thought leadership articles.
Our Quick Content Tips for Fintech Marketers
1. Make Fintech Blogs Engaging
Drive demand by keeping your blog fresh with sharp fintech copywriting.
2. Tell Fintech Customer Stories
Produce story-driven case studies and reveal customer wins with your product.
3. Be The Expert Fintech Source
Lead conversations with insights, eBooks and whitepapers.
Reviews By Clients
Content Marketing Lead Lightspeed (formerly)
Marketing Specialist University of Sydney
Rens van der Windt
SEO Manager iwoca (formerly)
Content Marketing Manager Versapay
“The storytelling is top-notch, and I’m continuously impressed by how quickly Genuine has understood our business and our narratives.”
Tips & Insights
See how B2B fintechs like Airwallex, Spendesk, and Cedar use fintech content marketing for lead generation.
It’s about so much more than writing. Follow these six frank tips to get the ball rolling.