Fintech Copywriting & Thought Leadership That Grows With You

You’re up against over 120 fintech unicorns globally and new competitors crop up daily. 

B2B fintechs won’t stand out with lookalike content, sales pitches disguised as blog posts, or insight-free resources. 

Show your expertise to earn trust.

Discover how Genuine gives some of the world’s most successful fintechs an edge with truly valuable content.

B2B Fintechs Rely on Genuine


Earn trust from fintech audiences

Teach buyers with fintech case studies, practical whitepapers, and longform thought leadership articles.

Our Quick Content Tips for Fintech Marketers

1. Make Fintech Blogs Engaging

Drive demand by keeping your blog fresh with sharp fintech copywriting.

2. Tell Fintech Customer Stories

Produce story-driven case studies and reveal customer wins with your product.

3. Be The Expert Fintech Source

Lead conversations with insights, eBooks and whitepapers.

Reviews By Clients

Sebastien Rankin

Content Marketing Lead Lightspeed (formerly)

“I’d recommend Genuine to any content marketer that wants to share high-quality, accessible finance content.”

Sarah Burrage

Marketing Specialist University of Sydney

“Genuine delivered high quality content within a tight time frame. ”

Rens van der Windt

SEO Manager iwoca (formerly)

“Genuine combines deep knowledge of on-page SEO with the ability to create comprehensible copy about financial topics.”

Jordan Zenko

Content Marketing Manager Versapay

“The storytelling is top-notch, and I’m continuously impressed by how quickly Genuine has understood our business and our narratives.”

Tips & Insights

We Need Fintech Content Soon.